About us

Worldtrading is an absolute expert in the Low-End Retail (LER market). The current owner Johan Lauwers even started in 1995 with his own outlet market shops in Belgium and expanded them to 5 stores. Step by step, the company kicked off in 1999 by buying large volumes of stock lots from well-known A-brand manufacturers. Today, we sell almost all A-brands in many FMCG categories. Our customers are in the alternative secondary market channel across Europe, without conflicting with traditional customers. We sell both in Europe and worldwide. That explains our name: Worldtrading Europe.

Management Team

Strategy to grow our joint activities

We will proactively approach A-brand manufacturers to see how we can add value for both of us. So also in efficiency improvements and in building business.

1. We want to fully focus on business building opportunities and avoid any problems.
2. We want to show our accountability and, if needed, we are even willing to sign a CDA
3. We will offer you a Track & Trace system. We are able to inform you which product and volume was sold to whom and at what price. 
4. We are already the one-stop-shop supplier for all kinds of customers and have also taken over many customers from manufacturers.

In short, we believe in a full strategic partnership with an open and transparent atmosphere, focused on turning problems into opportunities and new unexpected business building blocks.

Sell to us

Important for all our suppliers: We are a financially strong company and will pay for all obsolete stock in advance. We buy and sell the following types of stock:

• Regular volume with differentiated SKUs
• Volumes before they become non-performing inventory (obsolete)
• Non-performing inventory, stock lots, remnants, obsolete stocks
• Pre-packed displays canceled by customers at the last minute
• Clearance lines and end-of-line volumes
• Old promotional packaging
• Damaged pallets
• Remaining packaging material
• Products with a too short BBD (Best Before Date)

Buy from us

We deliver to all kinds of European LER retailers, independents and chains. We supply the following customers/markets in Europe in good consultation with the manufacturers.

• Independent non-food retailers
• Stock lot wholesalers
• Export destinations
• Ship supply wholesalers
• Retail chains in Africa
• DIY and garden centers
• Office Supply companies
• B2B companies

Would you like to buy from us? Then request your login code here and get started immediately in our webshop.